This 3 June 2010 email chain records routine operational correspondence about adding an Austrian Times hyperlink credit to articles connected with Vienna Online, an Austrian publication. The exchange discusses whether a small credit link to Austrian Times should appear under articles and whether a reciprocal link should also be placed from Austrian Times back to Vienna Online. The document is significant as earlier background evidence showing CEN/Austrian Times involved in ordinary Austrian online publishing relationships, including attribution, traffic and content presentation, years before BuzzFeed later assessed the operation through a hostile or dismissive Austrian source. It does not relate directly to the later 2014 Justin Bieber ringtone/bear story that helped trigger Craig Silverman’s interest, but it does help complicate any later suggestion that CEN/Austrian Times was unknown, unused or of no value in Austria. In the wider evidence chain, it shows the danger of judging the agency only through its more sensational international viral stories, while overlooking the local publishing infrastructure, Austrian media work and serious relationships that also formed part of the same business.