This archived screenshot preserves Alan White’s BuzzFeed post titled “17 People Who Got Unspeakably Horny Due To Game Of Thrones”, an example of BuzzFeed UK using sexualised, highly clickable viral content while also taking aim at the kind of tabloid online culture associated with MailOnline. The screenshot is significant because White later became the lead writer on BuzzFeed’s investigation into CEN, whose material was widely used by MailOnline and other British publishers, and adopted a critical tone towards lurid, viral and tabloid-style content when it was produced by CEN or published by its clients. The item helps document the wider double standard in the evidence chain: BuzzFeed UK staff were themselves producing attention-driven, sexualised viral material and mocking MailOnline’s audience and content culture, while later presenting comparable CEN-linked viral news as evidence of professional failure, fakery or tabloid corruption.