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BuzzFeed Cycling Cancer Post Shows Kelly Oakes Challenging MailOnline Science Coverage

This archived screenshot preserves Kelly Oakes’s BuzzFeed UK post “Relax, Cycling Probably Won’t Give You Cancer”, published on 9 July 2014. The item is significant because it is another example of BuzzFeed UK criticising and mocking MailOnline coverage, this time over the presentation of health and science risk. The post’s subheading — “Repeat after me: Relative risk is not the same as absolute risk” — shows BuzzFeed positioning itself as the corrective voice against what it framed as misleading tabloid-style reporting. The screenshot matters in the wider CEN/BuzzFeed evidence chain because MailOnline was one of CEN’s key clients and one of BuzzFeed’s main UK rivals, while BuzzFeed’s later attack on CEN developed inside a newsroom culture already used to treating MailOnline as a legitimate target for public correction, ridicule and moral distance. Read alongside the other BuzzFeed/MailOnline screenshots, this item helps document the broader anti-MailOnline posture that formed the commercial and editorial background to BuzzFeed’s later criticism of CEN and the viral-news supply chain used by the British tabloids.

Source

Part of Central European News & Mike Leidig v BuzzFeed (US Second Circuit Libel Case) – Archived Web Screenshots

Europe Media newsX CIC Published 3 May 2026 at 13:59 Source: 16 July 2016

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BuzzFeedBuzzFeed UKKelly OakesMailOnlineDaily Mailcyclingcancerscience reportinghealth reportingrelative riskabsolute risktabloid mediaMailOnline criticismmedia rivalryanti-tabloid toneCENMike Leidigviral newseditorial hostilityarchived web screenshotsource evidencelibel case evidence

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Credit: newsX

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File SCREEN - Relax, Cycling Probably Won’t Give You Cancer - [www.buzzfeed.com].pdf · 94.1 KB Download

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