This archived screenshot preserves a 6sqft article titled “BuzzFeed Editor Picks Up a $2.25M Harlem Townhouse”, about Pulitzer Prize-winning BuzzFeed investigations editor Mark Schoofs buying a two-family Harlem townhouse. The screenshot is significant because it forms part of the wider evidence chain on BuzzFeed’s strategy of hiring expensive, high-status journalists to give credibility to its news and investigations operation, including Schoofs, Heidi Blake and Ben Smith. The item matters because BuzzFeed’s serious-news reputation helped legitimise a wider business model built around traffic, brand advertisers and native advertising, while also giving added authority to the later BuzzFeed/CEN investigation. Read alongside the Mark Schoofs material in the evidence chain, the screenshot helps document the contrast between BuzzFeed’s heavily funded credibility-building model and the small independent agency it later criticised, as well as Schoofs’s own later involvement in the CEN story’s editorial discussions and promotion.