Screenshot of an online campaign page titled “Dear advertisers: It’s time to stop supporting BuzzFeed Video”, calling on brands to stop advertising with BuzzFeed Video and accusing BuzzFeed of building traffic and revenue from material taken from other creators. The page uses a prominent “BuzzFeed” logo with “sold” labels and names major advertisers, while listing examples of alleged plagiarism or uncredited copying by BuzzFeed, including videos and online material from other creators. Its significance for the wider BuzzFeed/CEN narrative is that it shows criticism of BuzzFeed’s own content practices was not limited to CEN or foreign news agencies, but was part of a broader complaint that BuzzFeed profited from other people’s work while presenting itself as an arbiter of media ethics. The record is useful because it underlines the double standard at the centre of the dispute: BuzzFeed was willing to accuse others of poor sourcing, copying, or unreliable aggregation while itself facing public campaigns alleging that its own viral model depended on exploiting creators’ content and monetising it through advertisers.