This archived screenshot preserves Ryan Broderick’s BuzzFeed UK post “The Daily Mail Just Pointed Out That iCloud Is Not A Real Cloud”, published on 3 September 2014. The item is significant because it is another example of BuzzFeed publicly mocking MailOnline’s tone, presentation and perceived misunderstanding of online culture. The post ridicules the Daily Mail’s explanation of Apple’s iCloud in the wake of the celebrity photo leak, using the article as an opportunity to frame MailOnline as technologically naïve and editorially ridiculous. The screenshot matters in the wider CEN/BuzzFeed evidence chain because MailOnline was one of CEN’s most important clients and one of BuzzFeed’s main UK rivals, while BuzzFeed’s later attack on CEN developed against a long-running background of anti-MailOnline content. Read alongside the other BuzzFeed/MailOnline screenshots, this item helps document that BuzzFeed’s criticism of CEN and the viral-news supply chain used by British tabloids sat inside an existing editorial culture of ridicule, rivalry and moral distancing from MailOnline.