This archived screenshot preserves Luke Lewis’s BuzzFeed post dated 15 February 2014, titled “Anti-‘Daily Mail’ Signs Appear On Britain’s Rail Network”, with the standfirst quoting a sign that said: “Please show consideration for fellow passengers by not reading or leaving copies of The Daily Mail newspaper in this coach.” The screenshot is significant because it is another example of BuzzFeed UK publicly amplifying anti-Daily Mail and anti-MailOnline sentiment before the later BuzzFeed/CEN investigation, while Lewis himself was BuzzFeed UK’s senior editorial figure and later went on to work for MailOnline as head of social media. The item helps document that BuzzFeed’s later scrutiny of CEN, whose material was widely used by MailOnline and other British publishers, sat against a visible pattern of BuzzFeed UK treating the Mail brand as a recurring object of ridicule and criticism rather than as a neutral comparator in the British online news market.