This archived screenshot preserves Will Hayward’s Campaign article “Why 2014 was such a significant year for BuzzFeed”, written while he was BuzzFeed’s vice president of Europe. The item is significant because it records BuzzFeed’s own view of 2014 as a turning point, with the company expanding its UK operation, growing its audience and presenting itself as a serious commercial and editorial force rather than simply a viral listicle site. The screenshot matters in the wider CEN/BuzzFeed evidence chain because the CEN investigation developed during the same period that BuzzFeed was trying to establish itself in Britain and compete more directly with existing publishers, including MailOnline and other major users of agency-supplied viral material. Read alongside the BuzzFeed social-traffic, native-advertising and MailOnline-rivalry sources, this item helps document the commercial context in which BuzzFeed’s UK newsroom was being built, promoted and monetised while also preparing a damaging attack on one of the agencies supplying its rivals.