This archived screenshot preserves a New Media Rockstars article titled “Did Buzzfeed Video Rip Off The Fine Bros?”, published on 10 March 2015, about accusations that BuzzFeed Video had copied or closely borrowed the Fine Bros’ reaction-video format. The screenshot is significant because it illustrates a wider concern about BuzzFeed’s dual role in the viral media economy: BuzzFeed was not only a publisher reporting on internet culture, but also a commercial competitor able to gather information, observe formats, study audience response and then use that knowledge to build its own traffic-generating products. The item matters in the CEN/BuzzFeed evidence chain because CEN was also competing successfully in viral news, and this type of example helps explain why CEN was reluctant to give BuzzFeed detailed information about its sourcing, editorial workflow and story-selection methods when BuzzFeed approached under the banner of journalism while also operating as a rival. Read alongside the wider material on BuzzFeed’s MailOnline rivalry, native advertising, plagiarism, deleted posts and traffic-driven publishing, this screenshot helps document the concern that data and insight gathered during reporting could be converted into BuzzFeed’s own commercial advantage.