This 25 April 2015 BuzzFeed email chain shows senior BuzzFeed staff discussing how to follow up the newly published CEN article and maintain pressure on CEN, its publishers and associated targets. Luke Lewis asks how BuzzFeed should “follow up” and “keep up the pressure”, adding that if any publisher did not immediately stop dealing with CEN “it looks terrible for them”. Robert Colvile then suggests stirring up wider interest with Roy Greenslade and other media commentators, pursuing the JWB angle, asking CEN for details of its internal investigation, demanding that CEN appoint an independent figure to review its output, continuing to collect examples, and checking whether the Mail and Mirror would keep using CEN content. Craig Silverman says he still wants to help and intends to push the charity angle the following week, while Heidi Blake congratulates the team on the “great splash” and says the reaction she had seen was praising “the forensic way you dismantled the CEN fiction machine”. The document is significant because it shows BuzzFeed’s internal posture immediately after publication: the article was not treated as the end of the reporting process, but as the start of a campaign-like follow-up strategy aimed at amplifying the story, pressuring publishers, extending the allegations into JWB/charity issues, and forcing CEN into further public scrutiny.