BuzzFeed News Email Promotes CEN Article To Mark Schoofs

This 27 April 2015 BuzzFeed News email sent to Mark Schoofs appears to be a public-facing promotional or newsletter item circulated three days after publication of BuzzFeed’s CEN article. The document is significant because it preserves how BuzzFeed summarised and promoted the story after publication, describing Central European News as “a small British news agency specializing in weird stories that often fill up your Facebook feed but are also often wrong”, and repeating the claim that BuzzFeed and Emergent had evaluated 41 CEN stories and found only one that “appears to be completely or mostly real”. The item does not show substantive editorial involvement by Schoofs in the investigation, but it is useful as part of the post-publication amplification trail because it shows the CEN narrative being packaged for BuzzFeed News readers after the article had gone live. It should be read alongside the publication-day reaction emails, headline/social-promotion documents, Wikipedia update material and earlier Schoofs-related records, because it helps document how BuzzFeed’s claims were circulated beyond the original article and converted into a simplified public-facing summary.

Source

Part of Central European News & Mike Leidig v BuzzFeed (US Second Circuit Libel Case) – BF Case Documents

Europe Media Published 1 May 2026 at 21:09 Source: 1 November 2016