This internal BuzzFeed email from 15 April 2015 shows Craig Silverman sending Alan White, Tom Phillips and Robert Colvile a Press Gazette link about a CEN story involving Ken Cameron and an NHS scandal. Silverman says it is the first time he has seen Cameron’s name associated with CEN and speculates: “Maybe he is the new hire we saw an ad for?” The significance of the document is that it shows BuzzFeed continuing to scan for material connected to CEN immediately before publication of its article. The Ken Cameron example is important because it illustrates a basic point about how CEN worked. CEN was not a publication with a left-wing, right-wing, centrist or any other ideological agenda. Its guiding question was whether something was a story and, if so, where it could be placed. Cameron was an occasional visitor to the CEN newsroom and was passionate about certain subjects, often engaging in letter-writing campaigns, discussions and complaints with government bodies and other institutions. On this occasion, one of the issues he raised was judged newsworthy and was turned into a story. That was exactly what the newsroom was designed to do: provide a spotlight for items when they were deemed to have editorial merit. The fact that the subject was not part of CEN’s normal output, and may never have been covered by the agency again, is not the point. At that moment, it was a story, CEN placed it, and it was published. The document therefore helps show the breadth and opportunistic nature of CEN’s editorial model, while also showing BuzzFeed trying to interpret isolated examples from outside the newsroom.