Published SourceSource / Evidence Document

Heidi Blake Drafts Softened Front-Up Email For Alan White To Send To Mike Leidig

This 1 April 2015 email chain shows Heidi Blake drafting the message Alan White should send to Mike Leidig after White had spoken to him by phone. The wording is written in White’s voice, so when the draft says “I”, it means White, not Blake. Blake’s proposed email presents the BuzzFeed article as a broader piece about “the challenges of reporting in the digital age” and frames CEN as an interesting example of using “quirky” tabloid stories to fund more serious investigations. It also refers positively to Leidig’s investigative work, including child trafficking, women’s rights in Turkey and child abuse in China, and proposes a friendly-sounding meeting in Vienna. The significance is that Blake, who already had a professional connection to Leidig through the Sunday Times Insight context, was not proposing to contact him herself, even though she may have been the person most likely to get a fuller direct response. Instead, she supplied White with a softened approach designed to keep Leidig engaged and potentially draw out answers on points BuzzFeed still wanted to use. The document is also important because it follows a phone conversation in which White appears to have received comments from Leidig that were for his background information only. Later Source Library material records that these comments were off the record. In that context, the proposed follow-up is significant because it seeks to expand on those comments in writing without clearly acknowledging, at least in this draft, that the original remarks were off the record and not given as publishable or attributable answers.

Source

Part of Central European News & Mike Leidig v BuzzFeed (US Second Circuit Libel Case) – BF Case Documents

Europe Media Published 1 May 2026 at 21:09 Source: 1 November 2016

Tags

BuzzFeedCENMike LeidigHeidi BlakeAlan WhiteRobert Colvileright to replyfront-up processoff the recordbackground commentsdrafted emailfriendly approachdigital journalismviral newstabloid storiesinvestigative journalismSunday Times InsightVienna meetingCEN modelsource verificationpre-publication strategylibel case evidence

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