Published SourceSource / Evidence Document

Luke Lewis Tells Outside Contact CEN KFC Story Was “Totally Fake”

This 27–30 October 2014 email chain shows BuzzFeed UK editor Luke Lewis discussing viral news with an outside contact and using CEN as an example of agencies that had “arisen to meet the demand for viral bullshit”. Lewis points to a MailOnline story about a Chinese woman reportedly spending a week in KFC after being dumped by her boyfriend and says it was “one of the biggest things on the internet in the past week”, “covered everywhere” and “totally fake”. The document is significant because the KFC story later became an important example of BuzzFeed’s early assumptions proving unreliable: according to the wider disclosure record, it was not retained as a clear CEN fake-news example once the factual position became more difficult for BuzzFeed’s narrative. The chain should be read alongside the earlier KFC/sample-selection documents and later BuzzFeed/CEN evidence-tracking material, because it helps show how a story could be treated confidently as fake at the assumption stage, then quietly disappear from the final case when it no longer supported the clean fake-news narrative. It is also relevant that disclosure does not appear to show Lewis later correcting the outside contact about the CEN point once the basis for the claim had changed.

Source

Part of Central European News & Mike Leidig v BuzzFeed (US Second Circuit Libel Case) – BF Case Documents

Europe Media Published 1 May 2026 at 21:09 Source: 1 November 2016

Tags

BuzzFeedCENMike LeidigLuke LewisKFC storyChinese KFC storyMailOnlineviral newsviral bullshitsample selectiondropped examplecorrection issuesource verificationproof gaponline debunkingfake news narrativeinvestigation methodologylibel case evidence

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