This disclosed BuzzFeed email is important because it shows BuzzFeed staff discussing the shape of the CEN article only days before publication, including both the allegations they wanted to strengthen and the material from CEN’s history that they knew about but did not intend to mention. The chain includes Alan White, Heidi Blake, Luke Lewis, Tom Phillips, Robert Colvile and Craig Silverman, and shows them preparing the article, discussing “debunks”, drafting approaches to publishers such as the Mail and Mirror, and reviewing what evidence should be included or left out. On page 2, White says he has found “two more straight debunks / compelling evidence of made up quotes”, including the pink kitten and cabbage-walking stories, adding that the cabbage-walking example is, in his view, “the most compelling evidence for making up quotes I’ve seen so far”. But the most important part is on page 3, where White flags other incidents in CEN’s history and says: “Before we chat I also just want to make sure I’m not the only one who’s aware of these incidents in CEN’s history — none of them in my view require mentioning but we can discuss on Monday.” He then lists several matters known to BuzzFeed before publication, including rows with HuffPost, a payout over a Croatian website, a libel case, and “Leidig on Madoff”. This matters because the omitted material was not minor background. It included disputes and projects that showed a different side of Mike Leidig and CEN: campaigns to get journalists and agencies paid for their work, a successful libel case over allegations that Leidig had falsified interviews, and his investigation into Bernie Madoff’s missing billions. The document supports the argument that BuzzFeed was not unaware of this wider journalistic record. It had the material, discussed it internally, and chose not to include it, making the email significant evidence that the final article presented a narrowed version of CEN’s history focused on material that supported BuzzFeed’s chosen narrative while leaving out context that might have complicated it.