This email chain shows Robert Colvile playing an active role in promoting the BuzzFeed CEN article after publication and looking for ways to increase its reach. On its own, this is a relatively normal part of publishing a major investigation: editors and reporters often try to make sure a story is seen by relevant readers, media commentators and industry contacts. Its significance lies in where it sits in the wider sequence. This appears to be an early stage in BuzzFeed’s post-publication handling of the CEN article, before the strategy developed into more aggressive follow-up activity, including discussion of how to “keep up the pressure”, how publishers would look if they continued using CEN, and how further angles could be used to prolong the story. The document is therefore useful because it shows Colvile not as a passive legal or editorial reviewer, but as one of the senior figures helping drive the article’s impact and amplification after publication.