This 16 January 2015 email exchange shows BuzzFeed editor-in-chief Ben Smith briefly checking in on the developing CEN story and asking whether it is “closer to being done”, after Alan White had described the material as potentially exposing competitors publishing “huge lies” on a “close-to-industrial scale” and likely to end CEN’s business. The document is significant because Smith’s contribution is not a detailed discussion of the evidence, methodology, language problems or source-verification gaps, but a short managerial push to keep the story moving towards publication. It should be read alongside the earlier “easy bit” and Craig Silverman budget documents, because it helps document the pressure from senior BuzzFeed leadership to complete the story while the underlying reporting strategy, original verification work and reliance on Silverman were still being debated by the UK team.